Go ‘DIGITAL’ or Go Home, What is Digital Transformation?

Permanent Typesetting Recruiter, Contract Mid-to-Senior Digital-Studio Graphic-Design Recruitment Australia, Temporary Creative-Studio Packaging Recruitment Sydney

What is digital transformation?

Digital transformation is working 'digital' into all areas of a business, changing how you operate and deliver value to customers. It's also a cultural change that requires organizations to continually challenge and experiment working practices.


A business may take on digital transformation for multiple reasons. But by far, the most likely reason is that they have to: It's survival, In the wake of the pandemic, an organization's ability to adapt quickly to supply chain disruptions, time to market pressures, and rapidly changing customer expectations has become critical.



Why is it important? 

- The world has gone digital

The past year has meant that working, living and entertainment has become digital. It was a necessity. This has been reflected in business, consumer behaviours have changed and communications have changed. You guessed it, toward digital.


- Greater profitability

When companies set their digital transformation strategy in motion, they need to be clear on the cost savings they will obtain.


- Increased productivity and efficiency

Decision-making and internal working is streamlined and the employees’ efficiency is multiplied as a product of digital transformation. It is, without a doubt, the best way to get rid of those clunky, drawn out processes or tech that added nothing to your company’s positive growth.



- Increased customer satisfaction

The implementation of technology – especially in those processes related to customer experience – will significantly help with their retention, as well as the achievement of better satisfaction rates. UX will be significantly improved as all signs point to consumers moving toward digital.

It is important to the Australian Government!

The Australian Government is investing almost $1.2 billion in Australia's digital future through the Digital Economy Strategy, as part of this year's Federal Budget. The strategy outlines the policies and actions the Government is taking to grow Australia's future as a modern and leading digital economy by 2030.

Here is an outline of where that budget will be allocated:

- Over $100 million to support digital skills for Australians including a new pilot program for work-based digital cadetships that offer a flexible way for workers to build digital skills, investments in the cyber workforce, and scholarships for emerging technology graduates.

- Building Australia’s capability in Artificial Intelligence
with $124.1 million in initiatives, including a National Artificial Intelligence Centre led by CSIRO Data 61, supported by a network of AI and Digital Capability Centres to drive adoption of AI across the economy.

- Enhancing Government services
through a $200.1 million investment to overhaul myGov, making it easier than ever for Australians to find the services they need, as well as a $301.8 million investment to enhance the My Health Record and an expansion of the digital identity system.


- Investment incentives to support business growth, including a Digital Games Tax Offset of 30 per cent to support Australia taking a greater share of the $250 billion global game development market, and changes to the way Australian businesses can claim depreciation of intangible assets like intellectual property and in-house software.

- Helping small and medium businesses
build their digital capacity through a $12.7 million expansion of the Digital Solutions - Australian Small Business Advisory Service, and $15.3 million to drive business uptake of e-Invoicing.

- $35.7 million to support emerging aviation technologies
like drones, including grants to support the use of these technologies to address priority needs in regional Australia.

- Unlocking the value of data in the economy
and setting the standards for the next generation of data management, including $111.3 million to accelerate the rollout of the Consumer Data Right in banking, energy and telecommunications.

-Strengthening safety, security and trust
with over $50 million to enhance cyber security in government, data centres and future telecommunications networks.

Source: https://www.pm.gov.au/media/modern-digital-economy-secure-australias-future



How can we help? 

Digital transformation requires experts and skills. We have Australia’s largest creative and digital workforce, all ready to go.

We have been working with many clients over the past year, forming super teams or placing experts to help with digital transformation, or become a vital part of digital business plans. 


This is where we can help you, if you are moving digital, or already have and need experts whether freelance, contract or permanent, we have them!



Give us a call on (03) 9514 1000 or click here and we can get the ball rolling.


Then click here or call (03) 9514 1000.

If you have any feedback about this article or need to speak to someone about hiring need call (03) 9514 1000 or email harrison@getartisan.com.au