Are you swiping right on the new 2024 Olympics logo?



Multimedia Account-Director Recruitment Sydney, Multimedia Web-Development Recruitment Perth, Temp Creative-Industry Typesetting Recruiter Brisbane


 

Paris 2024 has gone ahead and unveiled the official logo of the Summer Olympics. This was supposed to be a vanilla, yet exciting event without controversy... Then the design was launched! Controversy swarmed.

 

The design is being widely described as a rehash of the Tinder flame. The concept design was originally a multicoloured Eiffel Tower, nice, predictable and safe. Instead we get passion, fire, ideals... and Tinder. The new design actually alludes to one of the most sacred French symbols, Marianne, the personification of the French Republic and its vaunted ideals of liberty, equality and fraternity.

 

“The medal, the flame, Marianne,” the official announcement read, highlighting a design that uses the medal as a face and the Olympic flame as a means of presenting a tousled bob of hair. “Here is the new face of the Olympic and Paralympic Games of #Paris2024.”

 

Pierre-Olivier Beckers-Vieujant, chairman of the International Olympic Committee Coordination Commission, told the BBC  that the “combination of the gold medal, the Olympic flame and Marianne brings together the values, history and French touch that will make these Olympic Games truly special.”

 

I'm just curious to find out if this was spotted? Was it intentional?  At least we can be sure its Tinder Gold.

 

Picasso did say "Good artists copy, great artists steal." but is it okay? I think so. Designers and creatives are constantly mimicking what is happening and can be seen in the would around them. The internet, society, the news are all sources of inspiration and as designers collect this information their brains remember elements they like and dislike, so eventually their design will start to mimic the world around.

 

Still, I imagine the city of love will see in surge in those right swipes during the 2024 Summer Olympics, so if you're going and you're single, make sure you update your profile!

 

View more of the praise and the mockery on the BBC website.