If you're a social media manager or digital marketer needing to create images quickly and easily and you don't have a design team or a huge amount of experience with graphic design, it's likely by now you've already discovered beloved and hugely successful free graphic design tool website Canva.
It's an Australian start up success story and it's also the saviour of many workers out there who don't have a graphic design background but need to create a variety of images for their business. Not only is the software great, but the Canva blog is also full of helpful tips and tricks. They've compiled a list of 25 epic graphic design tips for non-designers, and it's definitely worth a read.
Take a look at some examples below:
- FOR FONT’S SAKE, LIMIT YOUR TYPEFACES
When selecting a typeface or font for headings, subtitles and body text, use easy to read fonts for simple and effective graphic design. The eye finds it hard to scan multiple typefaces, so stick to a simple collection of fonts.
- RESPECT THE SPACE OF OTHER ELEMENTS
Use letter spacing to fill dead space, aligning text, or condense words that take up too much space. However, be careful not to reduce letter spacing so much it can’t be read, or increase it so much the letters become detached from one another.
- CREATE ORDER WITH ALIGNMENT
Apply a line or an embellishment for design balance and composition. You can use a line to the left of the text to mimic a margin line and anchor blocks of text.
- RELAX YOUR EYES EVERY NOW AND THEN
Recharge your creative batteries by taking a break. Relaxation boosts energy and productivity so take a walk, grab a bit to eat, sit in the park to refresh the brain and revitalise the vision.
- WONDERFUL WHITE SPACE
Create a fluid design by surrounding words with white space to let elements breathe. The application of space around text boxes, images and other graphic elements makes a design easier to read. It’s also more likely to attract attention than a cluttered composition.
- CONTRAST IS KEY
Contrast is one of the most imperative parts of design for mood, legibility and to make it stand out. Use a contrasting colour palette background, fonts and graphics. Use photo filters to enhance the positive/negative space in an image and apply black or white to copy to create optimum contrast against a background image. A good rule of thumb is if you have a light coloured background then you should use a dark font (and vice versa).
I think one final really important tip, that should be known already universally, stay clear of Comic Sans.