doppelganger : a second life
March 23, 2010
Just when you’d figured out social media and Web 2.0, it seems the virtual world of Web 3D is just around the corner.
Greg More, director of Melbourne-based design consultancy OOM Creative, is a leading global expert in the area of Web 3D. Greg’s pioneering work is currently on show at the National Portrait Gallery in Canberra, in doppelgänger, a groundbreaking exhibition that uses the virtual world of Second Life to exhibit commissioned works in portraiture.
Based in Second Life, the works are displayed from the purpose-built Portrait Island within Second Life. OOM Creative worked with the National Portrait Gallery and artists from Australia, USA, Italy and China to design and build the environment.
The doppelgänger exhibition runs to 23 March 2010 at the National Portrait Gallery in Canberra.
“Artists working in virtual environments are redefining our understanding of 3D. Their new ideas will inform the global business agenda of tomorrow. I believe business will follow the arts in adopting Web 3D to enable new forms of partnership and collaboration and to reduce travel and environmental costs.” More said.
In July 2009, Greg was personally complimented by Beth Noveck (Deputy Chief Technology Officer, White House Office of Science and Technology Policy) during a keynote speech about the digital media initiatives of the Obama administration.
In 2008, Greg’s futuristic project, Eureka, was exhibited at the prestigious Museum of Modern Art (MoMa), in New York. Eureka is a software prototype that enables information and content to be seen and moved within a dynamic 3D interface.
Greg originally trained as an architect in Wellington, New Zealand before making the move to Melbourne in 1998 to complete his Masters in Architecture at Deakin University. Greg has also worked Paris, where his work with a leading French architectural practice gave him the perfect opportunity to develop expertise in the application of digital media in architecture.
In 2001 Greg was headhunted by RMIT to join the start-up team of the innovative research lab, SIAL (Spatial Information Architecture Laboratory), and he is still with RMIT as a research fellow with SIAL and lecturer in the School of Architecture + Design.
Greg lives in North Melbourne with his wife and their daughter. He enjoys indoor soccer and for professional, entrepreneurial and creative reasons, any chance to jump on a plane to New York.
